As the field of SEO continues to evolve, there are several insights and trends worth considering for those interested in pursuing a career as an SEO expert. This section explores industry job trends, salary expectations, and key skills required to thrive in the field. By utilizing Google Search Console, you can gain valuable insights into […]
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Technical & Strategy Consulting
After auditing hundreds of websites, the biggest pattern I notice isn’t complex technical SEO issues, though they do matter. Too often, I see sites start building backlinks simply because their SEO isn’t progressing, hoping more links will magically help. For example, if you have a page with strong external backlinks, linking internally from that high-authority […]
On-Page SEO: Complete Guide and Best Practices
In Chapter 2, we discussed BHS Links the importance of having a crawlable website. Part of a website’s crawlability lies in its internal linking structure. A common misconception is that more keywords translate to better SEO. This can lead to keyword stuffing, which harms readability and user experience, potentially resulting in search engine penalties. You […]