A mobile-friendly website with fast loading times provides a better user experience and is favored by search engines. Use responsive design, compress images, and minimize code to improve site speed and usability on mobile devices. Schema markup, also known as structured data, is a powerful SEO tool that helps search engines understand the content of your website more effectively. By adding schema markup to your website’s HTML, you provide search engines with explicit clues about what your data means. Page speed remains one of the most important ranking factors in 2025. Websites that load quickly provide a better user experience, and faster sites tend to rank higher on search engine result pages (SERPs).
You should be aiming to get links from reputable websites that relate to your industry. If you own a small fitness studio, getting a backlink from a top fitness blog would do wonders for your SEO marketing. This means using long-tail keywords and answering questions clearly.
For more information on calculating your organic click-through rate, see organic click-through rate. If your page appears in the search results yet has a low CTR, you may be missing out on potential visitors. However, some pages—like a contact page—might naturally show higher bounce rates.
Manage and Encourage Positive Google Reviews
Using these tags correctly boosts SEO by emphasizing keywords and improving user readability. A proper structure also aids in better search rankings and user engagement. The goal is to attract organic traffic by making content friendly for users and search engines. In contrast, links unrelated to your content or niche don’t offer value.
Use Long-Tail Keywords
- If users quickly jump off the video after watching it, the YouTube algorithm will take a negative view and this will have also a negative effect on YouTube SEO.
- Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by major search engines.
- Google uses mobile-first indexing, meaning it primarily uses the mobile version of a website to determine its ranking.
- If you’re not confident you can write compelling local content yourself, consider hiring a writer with experience in SEO.
AI-created content can help build linkable assets efficiently, but it needs to be reviewed for quality. Google may penalize thin pages that aren’t unique, lack depth, or appear mass-produced. AI content must therefore be helpful, relevant, and aligned with user intent so that your rankings stay in good shape.
Furthermore, including keywords unnaturally into your pages may lead to keyword stuffing. On the other hand, Google does use a specific algorithm as a signal that determines the relative importance of the web page in Google Search – PageRank. In researching this article, the author spoke directly to Pedro Dias (former Google employee), Ammon Johns (SEO Pioneer), and Dan Taylor (Russian search engine and technical SEO expert). Google’s Search Quality Raters Guidelines used to be a closely guarded document at Google that was eventually leaked online. Google now openly publishes the document as an example of what its Quality Raters are looking for when they manually review websites.
In the early 2000s, heading elements (H1, H2, H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank. It’s vital to remember that SEO isn’t only about improving rankings – it’s a wider strategy that focuses on attracting the right sort of customer to your business. And with more and more decisions being made right there in the SERP, there are even more levers you SEO Anomaly can pull that impact users before they hit your site. Once the full data is available, we’ll update this article to include more of the local SEO ranking factors that matter most for each group. Focusing on the factors in the table above should help provide a useful starting point for the tasks needed to optimize for local searches.