In Chapter 2, we discussed BHS Links the importance of having a crawlable website. Part of a website’s crawlability lies in its internal linking structure. A common misconception is that more keywords translate to better SEO. This can lead to keyword stuffing, which harms readability and user experience, potentially resulting in search engine penalties.
You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1. The better the experience your site provides, the higher your website can rank. Remove or update outdated external links and only link to quality, trusted and authoritative sites relevant to the topic you’re writing about. This will naturally create a strong internal linking structure that is logical and easy for Google (and humans) to follow.
Of course, we can even help you choose the right target keyword based on in-depth research. Once approved, we will create your new post using our advanced competitor research process. Want to hire a company to perform keyword research to ensure you’re targeting the right phrases? Our SEO company provides you with the services you want in a plan made specifically for you. If you do not currently have a blog post strategy & keywords defined, we do offer an option to create that as well. Using the cornerstone and pillar content approach, we will identify 5 “hub” content topics along with 20 “spoke” post topics.
- Creating content that prioritizes search engines and converts human visitors to your site is an art.
- Analyze where and how your site’s crawlability might be enhanced.
- Google will often choose its own descriptions to display in search results.
- And those links show Google that our content is well-referenced and trustworthy.
- Also known as a meta title, this is the headline of a page that appears on SERPs and one of the main things that audiences will see when browsing.
- Sure, every page goes down now and then but it shouldn’t happen too often and for a long period of time.
Improve Your Website Loading Speed
It gives an overall score to the headline based on the word balance, headline type and other ranking features. Conduct keyword research using SEOBoost’s Topic Reports to identify relevant keywords. For each heading, recognize what your audience is searching for. You can use Google search results, related searches, and the ‘People Also Ask’ section to look for secondary keywords or questions and include them as headings. Content quality and helpfulness have completely transformed how content optimization worked in the last few years. You must follow Google’s E-E-A-T guidelines to rank better by providing valuable, accurate, and well-researched content.
Blog Post Writing
URLs are the locations or addresses for individual pieces of content on the web. Like title tags and meta descriptions, search engines display URLs on the SERPs, so URL naming and format can impact click-through rates. Not only do searchers use them to make decisions about which web pages to click on, but URLs are also used by search engines in evaluating and ranking pages. On-page SEO is essential for enhancing your B2B website’s visibility and user experience. It helps search engines understand the content of images and provides clues about the page’s topic, contributing to improved rankings. On-page SEO is everything you can do internally to boost your rankings, including keyword optimization, meta descriptions, title tags, alt text, and website structure.
If you need to create new meta descriptions, do so in column M of the template. By doing this, you’ll be able to go more in-depth and provide more detailed information about that topic. This also means that you are only optimizing for one keyword per page, meaning you have a greater chance to rank for that keyword. Review your current URLs, page titles, and meta descriptions to see if they need updating.
This is one of those little things that helps Google understand what your page is all about. In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game. This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results.
Proper header tags also improve readability and user experience by making your content easier to scan and understand. Since they both tell search engines and users what the page is about. A good strategy is to optimize your content for the featured snippet search feature.
A well-crafted URL structure helps your on-page SEO — it’s like giving your web pages a good road map. Think of it as a friendly address that guides search engines and invites users to explore your content. Creating SEO-friendly URLs makes it easier for humans and search engines to understand what your page is all about.